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History

Honduras This Week Direct was introduced in 1996 as a complement to Honduras This Week Online. At the time, the rich text features of the Netscape Navigator email reader were in Beta stage. This was the first integrated rich email program ever and Honduras This Week Direct was one of the first newspapers in the world to take advantage of this feature. Later on, this concept inspired what is now known as "push technology."

During its early stages, Honduras This Week Direct was referred to Honduras This Week Beta. That term still circulates due to several documents that the late Brad Martin wrote on the subject.

In order for the system to work properly, the front page layout was redesigned so that it could cater to both the web edition and the inbox direct version. Years later, the celebrated design accommodated to other push technologies such as Pointcast and Microsoft Active Channel seamlessly.

In 1997, HTW webmaster Stanley Marrder was invited by Netscape Communications to participate in the Netscape Inbox Direct program. Unfortunately, the system used to manage the list was incompatible with the Netscape system and after two months of negotiations, it was decided by both parties that the task at hand could not be accomplished.

During the Hurricane Mitch disaster of 1998, Honduras This Week Online received over three million hits in a single month and the inbox direct list grew to almost two thousand subscribers. It served as a critical news vehicle for people all over the world who needed timely hurricane information.

In 1999, the original delivery system got overloaded and HTWDirect had to be suspended for the first time since its inception. The service went offline for several months, and a majordomo distribution list engine was implemented to replace the previous delivery method on September 27, 1999.

Honduras This Week Direct is an integral part of the Honduras This Week family. Honduras This Week Direct subscribers occasionally receive exclusive information such as beta projects along with their weekly edition. The Inbox Direct service is free of charge and can be sponsored by parties wishing to reach a targeted audience.